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Importance of an Effective Trigger-Based Communication Strategy
Once you implement a loyalty program, you are not yet finished with your loyalty strategy. In fact, there is a good chance that a loyalty program is set to be ineffective if it does not have an ongoing...
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We’ve Moved!
As of today, our new office location is: 222 Sutter St., Suite 450 San Francisco, CA 94108 We’re excited to join offices with our Experience Design Group in Merkle! Our new office is also in a great...
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Moving Away From a Dollars-Off Program
Many CMOs face the problem of trying to entice customers by providing discounts, and want to use a large enough funding rate to make a significant impact on their customers’ spending, but they also do...
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Keeping Up With Today’s Loyalty Demands
Originally posted on IBM’s Smarter Commerce blog: Loyalty marketing is more and more prominent in today’s retail landscape. It is becoming common knowledge that customer acquisition costs are...
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Many Loyalty Programs Aren’t Realizing Their Potential
Originally posted on Merkle’s Retail blog: While there are now more than 3.3 billion loyalty program memberships in the U.S., only half of enrolled consumers are active. Why is that? Since the purpose...
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[Webinar Series] Increase Match-Back Rates Through Customer Identification
We are excited to present our latest webinar series “Going Beyond Just Points: How your Loyalty Program Can Drive Actionable Insights” where we will explore how to leverage loyalty data in customer...
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[Webinar Series] Differentiate and Personalize Your Loyalty Program to Drive...
We are excited to keep the momentum going with our latest webinar series “Going Beyond Just Points: How your Loyalty Program Can Drive Actionable Insights” where we will discuss how to leverage...
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[Webinar Series] Leverage 1st Party Loyalty Data for Smarter Acquisition
Our final webinar of our “Going Beyond Just Points: How your Loyalty Program Can Drive Actionable Insights” series will be Thursday, June 11 at 10:00 PDT / 1:00 EDT. Register now for “Leverage 1st...
View Article3 Musts for Retailers This Back to School Season
Back to school season is upon us and retailers are getting ready for what is expected to be a stronger consumer spending year. As you prepare for the season, carefully think about how to best use your...
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